CWB National Leasing Interactive helps lifts CanLift’s sales

CanLift Equipment Ltd. started from the ground up.

The aerial lift equipment dealer began as a start-up but grew exponentially thanks to its crawl-walk-run business model. More specifically, the company’s growth looks like this:

Crawl

Canlift started with only five machines. It sold three and kept two to rent.

Walk

It sold more machines and expanded inventory. Rinse and repeat for ten years as North American lift manufacturers took notice of the company’s growth.

Run

Today, it is one of the largest independent aerial equipment rental equipment companies with over 1,100 new and used lifts available for purchase or rent.

And although its impressive history lifted CanLift (sorry for the pun) to its current position, the company has lofty ambitions (sorry, really) to drive growth to new heights (I promise, last one). It wants to expand its rental business and boost sales – a challenge since a weakened Canadian dollar means CanLift must either sell its U.S denominated lifts for more or carve into sales margins.

Canlift’s solution to the decreased dollar: offer equipment financing to increase customers’ purchasing power. The company’s service propelled it to top tier status in the aerial lift industry so it’s only natural CanLift demanded equal service from its financing partner.

“We had a bunch of different financiers in; they made it hard, painful and awkward for our customers,” said CanLift Vice-president, Sales Geoff Grant. It wasn’t until Geoff met with CWB National Leasing that he met a financial partner that reciprocated CanLift’s service levels.

“It was like other financial companies were rubbing sticks together and CWB National Leasing was splitting the atom,” said Geoff. “They had really timely quotes and kept everything simple and easy.”

To make financing even easier for its customers, CanLift uses National Leasing Interactive. With this award-winning technology in his tool box, Geoff quotes in less than 30 seconds and pulls instant reports on his finance customers.

“The fact that I can track everything and visually look at quotes I’ve sent is great,” he said. “It helps me follow up with customers and move them closer to a buying decision.”

Using the online tool, Geoff has sent countless quotes to customers who often need to get to work as soon as possible.

“National Leasing Interactive means there’s no time delay for the customer. I can get the quote to them immediately, and then have CWB follow up with them to answer any leasing-specific questions,” Geoff explains.

Time is money is a phrase often thrown around in business, but for Geoff and his team and CanLift, technology like this brings vital efficiency that his team hasn’t found anywhere else.

“Using National Leasing Interactive is great. The quotes are a simple, one-page report and it’s absolutely painless and professional working with the company,” said Geoff. “It’s what this industry needs.”