Sell more equipment online with an engaging website.

By: CWB National Leasing

Equipment dealers — your potential customers are shopping for equipment online. Are you making it easy for them to buy?

Many business owners enjoy the convenience of online equipment shopping, which has encouraged sellers to invest in websites that give them a competitive advantage.

Letting your customers research your equipment and start the buying process can help you turn online browsers into buyers. If you’re looking to make your website engaging and purchase-friendly, we’ve got some tips to get you started.

Drive informed purchases with engaging content and features.

Potential buyers may visit your website at different stages of their shopping process. They might be researching products, comparing prices or preparing to check out. Creating informative content such as blogs, FAQs and product descriptions can help answer their questions at each stage. Helpful content can also help you draw in more potential buyers by helping your website appear in search engine results.

Interactive features can help you keep users on your page for longer and drive them toward converting. For example, including a feature like a financing calculator next to your products can help users crunch numbers and ultimately pull the trigger on their purchase.

This is where we can help you boost the selling power of your website!

Make buying more affordable — offer online financing.

Point-of-sale financing options have become a huge part of e-commerce. Many websites have a “buy now, pay later” option for purchases large and small. These financing tools can help people budget for their purchase by breaking the full purchase price into installments.

With our online financing calculator and application, your website visitors can work out a suitable payment plan by selecting the desired payment frequency and lease duration. Once they have a custom quote they like, they can apply on the spot!

The future of sales and service — Your first step starts here.

Creating a tailored online experience for your customers can help move inventory. If you don’t have the in-house expertise to offer financing online, we’re here to help.

Regardless of your web development capabilities, we have an integration that can work for you website. Adding financing to your website can be as simple as adding a link to your page, or you can take it to the next level with an API integration that displays real-time monthly payments. Either way, we can help you enhance your checkout experience to generate more leads and sell more equipment!

If you’ve got online growth on your mind, we’re here to help. Let’s talk.

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